With a career spanning more than 30 years of business ownership, entrepreneurship, and executive management Joel Goobich has worn “every hat” in the store. He has worked with startups, SMB’s and multinational Enterprise level companies to strengthen their core businesses.
As a Big Picture guy with a passion for business growth, strategic planning and business development his core competency lies in the uncanny ability to see the wider business canvas and help companies grasp and exploit current and future opportunities and maximize their ROI.
Recognizing the phenomenal potential for video as a primary business tool for businesses of all sizes he added video marketing strategic planning to his arsenal of skills.
By synthesizing the ‘dirt under the fingernails’ lessons of successful business ownership he is uniquely positioned to assist businesses and professionals to leverage their organizations’ hard and soft assets for maximum benefit.
As a seasoned podcast host and producer he has successfully launched multiple national podcasts. His latest podcast – The HyperLeverage Podcast – provides leverage insights with stories of how others have successfully leveraged their business resources and opportunities.