The Minimum Viable Video (MVV) – a new concept
Much has been written about the Minimum Viable Product (MVP) and it’s adoption as the lynchpin to a lean startup approach to launching a new business or product line. In this blog, I contend that this same approach should be applied to Video Marketing and suggest that businesses need to create what I call the Minimum Viable Video (MVV). What is the essence of a MVV? Simply put - in an...Video is the new language of Business
Years ago we put a lot of emphasis on teaching ‘foreign’ and ‘romance’ languages in our public schools. French, Spanish, German even Russian. These were considered to be the langauges of both culture, science and commerce. Times have certainly changed. The world has become considerably more open to other cultures and languages. We now recognize that more people in world speak Chinese, Hindi and Arabic than these classic European languages...Innovation is not a Solo Sport
There is no doubt that in our modern society innovators and entrepreneurs are held in high esteem. We consider individuals who possess these skills as the up-and-coming champions of business. The truth is that very rarely does real innovation or entrepreneurship happen in a vacuum. Of course, there are those famous 'brain flashes' and 'strokes of genius' - the “Eureka” moments of inspiration. More often than not, true innovation is...High Quality Videos may not be worth it.
There is one unspoken truth about video marketing the few will tell you. Save your money and don’t spend money on a video with high production values. Now I know you are thinking to yourselves what utter nonsense. Blasphemy!! But hear me out before you get all huffy and puffy . I'm a big proponent of striving to attain the best quality in all aspects of business. However, when it...From the archives
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