6 Reasons Fintech Firms Need Video Marketing
The financial services industry is changing rapidly, with automated platforms leading the so-called ‘fintech’ revolution. In order to keep pace in this new era, financial services companies need fresh marketing strategies that can appeal to an ever-widening audience – including the largest demographic of all: millennials. Enter video marketing. It took a while, but financial services companies are finally diving into the video marketing pool – with gusto. In 2016,...Improve your Customer Engagement By 30%
If you’re launching a new product, what’s the marketing goal? To get people to sign up? Or to get people to actually use the product? Real time statistics are being collected all the time, with some studies showing that actual sales and customer engagement through a website's product pages increased from 30% and more when using video. They’re not the same thing. In fact, About 75% of users download an app, use it once, and never use...Video Marketing Should Be Taught in Schools
There is no question that college students have embraced video as a mainstream mode of communication. The usage of video focused social media apps such as Instagram and Snapchat amongst high school, college-aged students and young professionals is already close to 60% and is certainly greater than the ‘upper’ Millennial - re: 30+ population. For these young adults, who will soon occupy increasingly influential positions in the business world -...Beyond the Explainer Video
In the early days of video marketing (re: 2012 and earlier), the explainer video was king – the cornerstone of your digital presence, out there spreading the word about your product. But that was then. Today, companies aren’t stopping at the explainer video. An explainer video is a top-of-the-funnel marketing asset, good at introducing your product, but not very good at closing sales or driving engagement among users. So let’s...From the archives
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