The Video Streaming war is heating up. There will be casualties. Some combatants will get wounded and others will be killed off. It's simple math - There is just not enough good video content to go around and not enough 'eyeballs' (hours in the day) to watch all of this content. In this article I play 'Las Vegas' bookie and soothsayer alike and give odds on who will be the...
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The financial services industry is changing rapidly, with automated platforms leading the so-called ‘fintech’ revolution. In order to keep pace in this new era, financial services companies need fresh marketing strategies that can appeal to an ever-widening audience – including the largest demographic of all: millennials. Enter video marketing. It took a while, but financial services companies are finally diving into the video marketing pool – with gusto. In 2016,...
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If you’re launching a new product, what’s the marketing goal? To get people to sign up? Or to get people to actually use the product? Real time statistics are being collected all the time, with some studies showing that actual sales and customer engagement through a website's product pages increased from 30% and more when using video. They’re not the same thing. In fact, About 75% of users download an app, use it once, and never use...
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There is no question that college students have embraced video as a mainstream mode of communication. The usage of video focused social media apps such as Instagram and Snapchat amongst high school, college-aged students and young professionals is already close to 60% and is certainly greater than the ‘upper’ Millennial - re: 30+ population. For these young adults, who will soon occupy increasingly influential positions in the business world -...
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In the early days of video marketing (re: 2012 and earlier), the explainer video was king – the cornerstone of your digital presence, out there spreading the word about your product. But that was then. Today, companies aren’t stopping at the explainer video. An explainer video is a top-of-the-funnel marketing asset, good at introducing your product, but not very good at closing sales or driving engagement among users. So let’s...
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