Do you dominant your core target marketplace? Would you even know how to measure if your have the amount of clout that you think you have or want to have? By Clout – I mean a measurable yardstick by which to gauge the effectiveness of your marketing and business efforts. For those that have read my book Top Ten ways to Build Business Abs, you will know that two of the...
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Ever have one of those days where you are pulled in multiple directions? That described my day yesterday. It was another classic day of being stuck. On one hand I absolutely vowed to complete the work on three upcoming podcasts. (didn't happen!). On the other hand I was confronted with a business 'fire' to put out. I opted to be the firefighter and it got me stuck for most of the...
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Anyone who has ever purchased or sold a home is familiar with the concept of ‘closing’. That is the process by which the buyer, seller and any intermediaries essentially sit around a table, sign documents exchange money, keys and transfer ownership from one party to the next. Despite the minor hiccups that may occur, it’s a relatively cut and dry exercise. The new owners hand over a big check, get...
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I’ve been taking sailing lessons this past month and I’ve learned how to use the telltales of my sail to indicate wind direction and whether I am following my sailing ‘roadmap’. Being on the water gives one the time to think without the constant rush of noise, deadlines and distractions that life on land offers. With the recent and sudden departure of Michael Francis, the marketing and merchandising guru that was...
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