Leverage Perception to Delight your Customers
Often we make decisions, act on information and align our thoughts and buying decisions based on our initial impressions or our gut feelings. This is an example of perception. Perception can be manipulated, controlled and even changed. “Perception can be leveraged. Reality is often more difficult to.” Leveraging perception is vital to the entire marketing and advertising universe. It’s why telling a good story that a target audience can relate...This Man has Leverage
Lyndon Johnson was an American Original. An imposing man standing a towering 6’ 4” and probably another inch or more in his beautifully handcrafted leather boots, he commanded your attention when he entered a room. From his perch higher than most he could size up a room and the individuals in it like no other politician of his age. And he knew it and used it to his advantage profusely....5 Simple Ways to Help You Think (at Work)
Our brains are the ultimate leverage machines. And companies are tripping over themselves trying to figure out a way to make sure their employees think, be creative and innovative. But turning on the “Thinking Cap” at work is not always easy to do. However, it is often expected that we can muster our creativity and best problem solving skills at will. We all know that being able to think clearly...Garbage In …. Garbage Out
I recently spent some time at one of my favorite local coffee shops in South Austin. While waiting for the barista to prepare my morning cup of Joe ( it must be in a ceramic mug because coffee tastes so much better in a mug than in a paper cup) my eye fell upon a small chalkboard displayed on the counter top. It seems that every week the store manager...From the archives
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